Unleash Your Inner Fashionista with Jennyrogan's & So Sweet Boutique's Inspiring Photo Gallery

After owning her very own prom dress shop (So Sweet Boutique) in the Greater Orlando area for more than 2 decades, Jennifer Howe Rogan, had a vision to start her very own exclusive gown collection offering a unique spin on prom, pageant, & couture dresses.  So many of her clients were trying to find that perfect formal wear dress for prom that not anyone else had or that was hard to find.  She took that inspiration and dedicated her creative vision to come up with an exclusive formal & couture dress collection just for those unique clients.  Be sure to shop the Jenny collection  and the latest couture prom dresses along with leading designers at So Sweet Boutique, Orlando's Area's #1 Designer Prom Dress Boutique. Located in the Oviedo Mall. So Sweet Boutique has been a prom pageant dress store for over 2 decades!  So Sweet Boutique has been voted as having the BEST PROM DRESSES IN ORLANDO.

Jenny works with multiple factories around the globe year round to create each seasonal collection.  Some select pieces are one of a kind as Jenny herself designs select pieces.  By emerging herself in knowing designer formal wear in & out, she has put her own personal touch on sourcing and hand picking the unique color pallets, the highest quality fabrics, and breathtaking embellishments while consistently thinking of every last detail that goes into each dress.

Jenny's Prom, Pageant, and Evening Gowns include shimmer jersey fabrics, flowy dresses, feathers, simple satin's to corset ballgowns - this stunning collection has something for every one starting at $317.  Jenny's Couture dresses in shop are for designed for the girl or woman who wants every last detail to be considered, prices starting at $498.

Have you ever dreamed of being a formal dress model or a brand ambassador / influencer? We are ready to start looking for our 2026 Homecoming  models. Application's to be a model/brand influencer for 2026 Jenny Rogan Exclusives, Jenny Rogan Couture and So Sweet Boutique (to assist in modeling our featured designers we carry in-store such as Jovani, Ava Presley, La Femme & many more) .  You must be in High School living in Orange, Seminole, Osceola, Brevard, Lake, Polk , Highlands, Okeechobee, Sumter, St. Johns or Volusia County.  Click the link below to find out more!